Do you struggle for the answer when someone asks, “How much life insurance do I need?” Are you tired of commoditizing yourself by throwing spreadsheets of widely divergent face amounts at your clients? What’s the problem with a rule of thumb? Isn’t your own value proposition at the heart of why your clients come to you in the first place versus simply hopping online? Learn how to not only do proper planning for your client, but demonstrate your value to them by doing so.
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